Six ridiculously easy ways to create augmented reality content

Augmented reality connects you with your audience in unique and memorable ways. Marketers shy away from it, though; it sounds complicated and expensive. In truth, it's surprisingly easy to create AR marketing campaigns. With software like ours, it's as simple as uploading content and hitting "publish."

Today, we'll explore AR's potential for your business and answer some common questions. Can it really grow your business? Will it save you money in advertising costs? How easy can it actually be? Let's dive in.

How can AR foster business growth?

Over 6 billion people use smartphones, more than 80% of the world's population. Digital marketing has the potential to reach all of them. The webspace is more crowded than ever, though. Businesses need innovative concepts to stand out.

Augmented reality marketing is an excellent way to do that. It overlays the physical world with digital information. With just their phones, users can enhance reality with entertaining, inspiring, or educational content. Businesses use the technology to create immersive interactive experiences for their audience. It gets customers to interact with your brand, deeply engage with your content, and start conversations about it.

Can AR reduce marketing costs?

Using our platform means you don't need to hire out any of your marketing. It's simple enough for anyone to create campaigns. It's also more affordable than any marketing firm. People assume that high-tech tools like augmented reality require corporate budgets. Really, you barely need a budget at all.

Isn’t AR content hard to create?

It's actually incredibly straightforward with the right tools. We designed our platform to be accessible for DIY creators. Most of our users are creating AR wedding invitations, birthday cards, and holiday greetings that their friends and family are awed by. They don't need more than basic Internet skills to get stunning results.

Here are 6 ridiculously easy ways to make high-quality augmented reality marketing material for your business.

Six easy ways to make impressive AR content
1. Repurpose your existing videos

You don't have to create brand-new content for AR. It doesn't require unique file specifications; anything filmed with your mobile phone will be ready to go. Look through your video library and see what existing media you have that could be turned into an AR campaign.

2. Utilize 3D asset stores

Instead of hiring a designer or animator, take advantage of online asset stores. You can find premade 3D assets the same way as stock photos or videos. Choose something that fits your campaign, save it, and upload it to our platform. Some sites have free or low-priced options. CGTrader and Sketchfab are good places to start.

3. Hire freelancers to create custom content

If you need something more custom than stock assets, freelance marketplaces can connect you with the right creators. Sites like Fiverr and Freelancer make it easy to find affordable freelancers for personalized content. You provide them with a brief, budget, and deadline. Most marketplaces have quality control systems to make sure both parties get what they expect.

4. Take advantage of online tools

Online video, animation, and graphic creation tools are indispensable for content creators. Canva is an excellent example. While it offers some paid features, even its free tier is immensely helpful. Entrepreneurs, marketers, and designers have relied on it for years.

Powtoon is a similar tool with a focus on painless animation. Websites like these let you create whatever media you want and add it to your AR project. They're user-friendly alternatives to hiring teams of professionals.

5. Explore free 3D software

If you're up for a challenge, you can learn 3D modeling. It has a pretty steep learning curve and is time-consuming, but gives you total control over your assets. Blender is one of the most popular 3D programs. It's a free 3D creation suite with modeling, animation, and rendering capabilities.

A more beginner-friendly option is Tinkercad. It's a web-based platform built for the education sector, so it comes with a lot of resources. Either way, you can export your creations to our platform to make your own 3D AR experiences.

6. Capture your own 3D holographic content

You can create holographic media with just your mobile phone. Apps like Volograms for iPhone use AI to build out volumetric videos from a single camera angle. These "volograms," or 3D holographic videos, can easily be integrated into an AR campaign.

It’s time for augmented reality marketing

News stories have been claiming that AR is the future for years. They're wrong, though; it's here today. The technology is accessible to you right now. More businesses are exploring the space, but many still think it's too expensive or complex. It's the perfect time to try augmented reality marketing and make your business stand out. Check out our platform to see how easy and affordable it can be.

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