Being the best among competitors means perfectly executing every step. In today’s fast-paced market, businesses must find innovative ways to engage customers and stand out. So, why is relying solely on photos no longer enough? How can businesses reach customers who may never visit a physical store? And how can they differentiate themselves while driving sales? The answer lies in VIZBL’s AR technology, which allows customers to interact with products in a whole new way—right in their own space.
Every company’s product reflects the creativity and passion behind its creation. Whether it’s a chandelier adorned with intricate gems, a fireplace crafted with painstaking detail, or a wooden room divider shaped like tree branches, these items are works of art. Capturing their depth and craftsmanship in a simple picture can be challenging.
That’s where VIZBL’s solution comes in. With Augmented Reality, customers can view these products as if they’re right in front of them—walking around a billiard table in their living room, exploring the fine details of a fireplace in a bedroom, or admiring a miniature replica of the Statue of Liberty right in their backyard! These immersive experiences are key to building brand loyalty by improving the customer experience.
Instead of relying on traditional print materials or static images on flyers, companies can elevate customer engagement by integrating QR codes with interactive AR. For example, a high-end dinnerware store could showcase a $100 plate or a $200 silver tray in its catalog—not with photos, but through QR codes that let customers virtually place these items on their own kitchen island. Customers could explore different sizes, colors, and even arrange multiple pieces to see what fits best.
At events or exhibitions, where booth space is often limited, businesses can attract more customers—whether B2B or B2C—by using iPads or other devices to bring their products to life. For instance, instead of displaying multiple bulky saunas, a company can use an iPad’s camera to access a link that projects life-sized virtual models of their saunas. This approach allows potential clients to explore the products in detail, no matter where they are, thus helping brands stay ahead of the competition and close more deals!
AR technology isn’t just about visualizing products—it’s like having your own overenthusiastic interior designer who doesn’t take “no” for an answer. Picture this: you’re using AR to see how a sofa fits in your living room, and suddenly it’s suggesting matching zebra-print pillows (because why not?) and a coffee table that practically whispers, “You need me.” Before you know it, your living room looks like a designer showroom, and you’re saying, “Fine, I’ll get the whole set” because your partner has already fallen in love with it. Let’s face it—telling them “no” after seeing how perfect it looks is harder than explaining why you shouldn't spend your paycheck.
And for businesses? It’s a goldmine. By seamlessly showcasing complementary products, AR turns upselling and cross-selling into a natural, almost inevitable part of the customer experience.
Let’s be honest: selling exclusively in-store is like trying to get rich on lemonade stands when Jeff Bezos is out here selling everything to everyone. If you want to play in the big leagues, you need to sell globally. But how do you win over customers who can’t see your products in person? Yes, having a website and product pictures is one thing, but it’s not the same as letting customers fully interact with your products. That’s why Vizbl’s AR is a must-have, with its endless options for 3D configurations in every color, size, and detail you can dream up. Whether it’s a cart, an artificial plant, or a “Macchina da Caffè Espresso”, AR makes sure your customers see it, understand it, and want it—no matter where they are.
Conclusion
Vizbl’s AR technology is not just a valuable addition to business operations; it is becoming essential for staying relevant in a rapidly evolving digital landscape. From enhancing customer engagement and operational efficiency to enabling innovative marketing ideas and providing valuable insights, Vizbl’s AR solutions offer a range of benefits that can help any business gain a competitive edge. In an age where digital transformation is critical, Vizbl’s AR technology is a must-have for any company looking to thrive in the modern economy.
