In the digital age, customer experience is essential, especially in e-commerce, where physical interaction with products is missing. Augmented Reality (AR) came up as a transformative technology, helping customers interact with products online more conveniently. Vizbl leads this trend, continuously developing new ways to enhance such experiences. In this article, we explore how AR solutions bring online shopping into the office, house, or an empty backyard, and address key questions: How AR speeds up the process of selecting goods in online stores? Can augmented reality eliminate buyer’s doubts? And how valuable is it for product and marketing specialists?
Vizbl’s AR technology bridges the gap between virtual shopping and physical reality by letting consumers envision products in their own room before purchasing. This not only adds a layer of interaction and fun to the shopping experience but also helps in making more informed decisions. Vizbl’s technology transforms customers' offices, apartments, bedrooms, and backyards into virtual showrooms, optimizing their shopping experience with tools like a 3D viewer, Augmented Reality Try-On, and various customization options.
Interactive product demonstrations is Vizbl’s key feature. A customer interested in buying a lamp can see how it works in real-time, understand its dimensions, and virtually place it on their floor to ensure it fits perfectly. Not sure if that’s the right choice? With Vizbl, clients can explore all available styles- tall, short, round, or even a whimsical Disney-inspired shape. This interactive element not only entertains but empowers, turning each consumer into their own interior designer with endless possibilities.
Vizbl’s augmented reality has no limits for product variations. Customers can choose colors, shapes, finishes, and features of any products, and see these changes in real-time within their actual surroundings. Despite how many times someone has browsed online, these questions never end: Should I buy this artificial ficus at 82 inches or 7 feet? What do those measurements even look like? Will this fridge fit into my kitchen? If I add the ladder to this cat house, will my home start looking like my pet’s kingdom or will I still have enough space for myself?
Only augmented reality can offer the clarity needed for such decisions, providing 100% accuracy in size and details- eliminating the need to question websites' information anymore. With this added assurance, customers feel more connected to the brand and more confident in their choices, making purchases faster and with greater certainty. In fact, customer satisfaction surveys reveal that consumers are 30% more likely to buy products when Vizbl’s AR features are available, demonstrating the significant impact of this interactive experience.
The uncertainty of not knowing if a product will meet expectations once delivered is a significant barrier in online shopping. Vizbl’s augmented reality technology alleviates these concerns by allowing customers to see exactly what they are buying as if it were right in front of them. This transparency enhances consumer confidence, reduces anxiety associated with online purchases, and ultimately leads to higher conversion rates and lower return rates. The customer journey optimization facilitated by Vizbl ensures a seamless and satisfying shopping experience.
Data gathered from customer interactions with VIZBL’s AR tools guiding businesses to prioritize products and features that resonate with consumers, avoiding those that tend to be ignored. Let’s consider a website offering three nearly identical paintings: one with a black sheep, another with a white sheep, and a third with a green sheep. Over two weeks, the black and white versions each receive 300 views, while the green version receives none. In this case, the seller gains valuable insights, allowing them to focus on popular options—paintings with black and white sheep—and de-emphasize the less popular, creative version featuring green sheep. This approach not only makes customers feel valued but also enhances the effectiveness of marketing efforts. By understanding customer preferences and behaviors, retailers can tailor their offerings to meet the exact needs of their customers, increasing satisfaction and loyalty.
