This article explores how Vizbl's AR technology assists online retailers in decreasing the number and expense of returns by helping customers to make better-informed decisions prior to purchasing. We'll look at how augmented reality (AR) fits into digital marketing and answer key questions: How does AR help customers pick out furniture, fitness and game room equipment, event rentals and so on? What benefits does AR bring for online shopping? And what insights AR can give to marketing teams?
Vizbl's augmented reality technology integrates seamlessly with online retail platforms, providing a realistic and interactive visual representation of products. By leveraging AR, Vizbl enables customers to see and interact with virtual representation of products such as chairs and sofas, pool tables and statues, right in their own apartment or an office, which closely mimics a physical shopping experience. This enhanced interaction significantly reduces the uncertainty that often accompanies online purchases, a common cause of returns.
One of the standout features of Vizbl's AR technology is its enhanced visualization capabilities. Customers looking to buy furniture can see how a new couch would appear in their living room, office, kitchen, or any other spaces- evaluating its size, color, and style. Similarly, in the art industry, VIZBL’s augmented reality solution allows customers to virtually place various art pieces—such as a Venus statue for those willing to transform their home into a gallery—using the camera on their smartphone or tablet to visualize the perfect location for this beautiful but armless goddess. She may not hold coats for guests, but she’ll undoubtedly leave them amazed.
This level of product interaction helps eliminate guesswork, ensuring that customers are confident in their purchases. Consequently, this technology helps decrease product returns and minimizes the need for refunds on unsatisfactory products.
Vizbl's AR tools go beyond simple visualization by allowing for real-time feedback and customization options. Customers can change the color, material, or style of a product and see the changes instantly, aiding in their decision-making process. Some clients prefer basic colors—white, black, or gray—while others value color pops like green, red, or even violet. How can companies accommodate all preferences at once? The answer is undoubtedly AR. For example, if a company sells unique chairs, their customers can click on “orange textured material” to visualize one of them in their bedroom. If they’re unsure about bold colors, they can easily compare two simple pastel variations side by side, making it fun and easy to find the perfect fit! The confidence customers gain from using Vizbl’s AR tools directly reduces return rates. When customers can thoroughly assess how a product will look in their own space—like seeing a vase on their kitchen island, a picture on their bathroom vanity, or a mirror in their bedroom—the gap between online expectations and reality narrows, leading to higher satisfaction. This satisfaction is crucial for reducing returns, which are often prompted by the discrepancy between what customers believe they are purchasing and what they actually receive.
Another significant advantage of Vizbl's AR technology is its ability to gather and analyze customer interaction data. For instance, each time a client views a pool table in AR, it adds to the company’s view count statistics, clearly showing which items are most popular in their catalog. This data helps retailers better understand customer preferences and identify trends that can inform future product developments and marketing strategies, ultimately reducing the frequency of refunds due to product dissatisfaction.
Vizbl's AR technology represents a transformative approach to online shopping, one that not only enhances the consumer experience but also addresses the costly issue of product returns. Through realistic visualization, interactive try-ons, and customizable features, Vizbl helps ensure that customers are more likely to be satisfied with their purchases, significantly reducing the need for returns.
